Africa is the Mother continent: our origins lie in its dusty gorges and sunburnt savannahs - time and time again visitors experience an uncanny feeling of familiarity and a sense of belonging.
With this in mind, isn't it time to return to your roots with your family? This grand old lady will be delighted to see you again - and she'd like to see her great-grandchildren too.
You can safely discount the old myth that Africa is no place to bring your family - we've selected a range of stunning luxury family holidays in Africa that'll have you wondering why you didn't do this all before.
Our luxury family holidays in Africa also provide an opportunity for your family to interact with and learn from these fascinating environments.
Imagine the sea of open-mouthed faces that'll greet your children at their next school show-and-tell when they recount their walk in the wild African bush with a ranger who taught their family how to track animals and identify their calls.
Our luxury lodges are ones that boast tailored, supervised children's programmes. You also have the option of booking out the entire camp or the exclusive use of a manor house for you and your family.
Throw into the mix dedicated guides and house staff, a private chef and your exclusive-use vehicle and you've got the makings of an African luxury family holiday that'll quite possibly be one of the most talked about for years to come.