Role introduction

Go2Africa is recruiting for the role of a Content Executive to join its Marketing team based in Cape Town. Working with other internal teams, the Content Executive will produce high-quality, engaging, brand-aligned content for the Go2Africa website. In addition, this role will contribute to the team with other content creation and digital marketing responsibilities.

Candidate requirements



  • Matric
  • Tertiary Degree in Literature, Journalism or related field




  • Excellent command of English language (spoken and written)
  • Proven copywriting and editing skills, with portfolio
  • Exceptional communication and collaboration skills
  • Ability to work within a fast-paced and collaborative team environment
  • Highly self-motivated and self-driven


  • Experience of using a Content Management System (WordPress) and/or other digital marketing platforms (Unbounce, Mailchimp)
  • Experience of content creation in safari or luxury travel industry
  • Experience of non-written content creation


Functional responsibilities

  • Write engaging content for the website: accommodations, tours and travel blog articles, as well as paid advertising landing pages, social media, paid ads and more.
  • Work with colleagues and internal partners to develop, source, and rework content.
  • Optimize content after publication based on available data and insights.
  • Conduct internal (product, sales) and external research (online).
  • Provide copy editing and QA/proofing of other work (website deploys, social media etc.).
  • Photo research and selection for both your work and others.
  • Upload copy and images to assist in builds (CMS, landing pages, email campaigns).
  • Work with our Social Media Executive to support creation of content shared on social media channels.
  • Adhere to brief and own the brand tone of voice.

How to apply

To apply, please e-mail the following to :

  • CV
  • Portfolio
  • Academic transcripts
  • Covering letter


Please clearly state the role (“Content Executive”) in the e-mail subject line.


Thank you!