Time + Tide

Award-winning Time + Tide properties offer modern-day explorers the luxury of time and space in the most remote parts of the continent. The brand aims to show safari goers how the little things in life can offer the greatest joy, pure and simple.

The group's story began in Zambia 70 years ago, when safari legend Norman Carr pioneered a safari experience based around community and conservation. Time + Tide has maintained this ethos, developing a more ‘grounded' tourism experience, rooted in safeguarding Africa's rich history, wildlife, people and cultures.

The focus is truly on slowing down, looking closer and touching the earth. The group's name reflects this too. Taken from the proverb ‘time and tide wait for no man', it stands as a reminder that time is fleeting, and we must choose to use it well. This is a principle that Time + Tide lives through its guardianship of the sublime landscapes, extraordinary wildlife and rich cultures it seeks to preserve.

In addition to their focus on conservation, Time + Tide aims to feel like family to anyone who interacts with them, be that a business partner or a guest. A stay at any of their properties will surely surprise and delight as they go out of their way to ensure guests make memories that last a lifetime.  Their values are rounded out with the promise to build trust, remain true to their word, give as much as they can and touch the earth by celebrating the places they call home responsibly.

With luxury safari properties in the most remote areas of Zambia and Madagascar, Time + Tide welcomes visitors who believe that the road less travelled has more to offer.