An African safari is one of life’s most incredible experiences, and yet no two safaris – no two game drives – are ever the same.

From the open plains of the Serengeti to the mysterious waterways of the Okavango Delta… it’s the never-ending array of landscapes, wildlife, and the people you meet there, that keep travellers coming back. In fact, nearly half of our clients are repeat or referral travellers.

Since 1998 we’ve been committed to building first-hand knowledge of every destination, lodge and activity we recommend from our 3 000+ safari partners. We go above and beyond, travelling the length and breadth of every destination we recommend to be able to share our first-hand experience and unbiased advice, and ensure that every part of your itinerary is tried-and-tested.

We pride ourselves in being true experts, collectively spending more than 365 days each year on safari to ensure you enjoy the trip of a lifetime, every time. In March 2021, our experts featured on Condé Nast Traveler's list of Top Travel Specialists for a second straight year. Seven of our experts were named among 146 of Africa’s best, making us the only company with this many experts recognised.

Spread across Africa, from Nairobi to Cape Town, our team of safari experts are all African born and raised. We’ve grown up on game reserves, worked as head rangers and lodge managers, and spend our own holidays on safari; we understand what goes into making every trip to Africa a once in a lifetime experience.  

Book with us and we’ll be alongside you from our first chat, offering 24/7 assistance and local know-how from the right time zone, whenever you need it. Whether your dream is to see the Big 5, follow the Wildebeest Migration, spend time with endangered gorillas, or simply enjoy sundowner drinks on an endless savannah, we will help curate your perfect safari experience to immerse you in the magic of Africa.

As an African company, when you travel with us we ensure 100% of the money from your safari stays in Africa. Your travel helps to support local communities and conservation projects, making a difference long after you return home and continuing to protect these special places for future generations.

Whether you want inspiration, information or advice, you can count on us because we don’t just love Africa, we live here.

You'll find real client reviews in our Traveller Reviews section, and a community of like-minded adventurers on Facebook, Twitter, Instagram, Pinterest and YouTube. You can also join a worldwide community of safari enthusiasts by subscribing to our weekly newsletter.