We Don’t Just Love Africa, We Live Here

An African safari is one of life’s most incredible experiences, and yet no two safaris – no two game drives – are ever the same.

From the open plains of the Serengeti to the mysterious waterways of the Okavango Delta… it’s the never-ending array of landscapes, wildlife, and the people you meet there, that keep travellers coming back. In fact, nearly half of our clients are repeat or referral travellers.

Since 1998 we’ve been committed to building first-hand knowledge of every destination, lodge and activity we recommend from our 1 000+ carefully curated safari partners. We go above and beyond, travelling the length and breadth of every destination we recommend to be able to share our first-hand experience and unbiased advice, and ensure that every part of your itinerary is tried-and-tested.

We pride ourselves in being true experts, collectively spending more than 365 days each year on safari to ensure you enjoy the trip of a lifetime, every time. In March 2024, our experts featured on Condé Nast Traveler’s list of Top Travel Specialists for a fourth straight year. 18 of our experts were named among Africa’s best, making us the only company with this many experts recognised.

Spread across Africa, from Nairobi to Cape Town, our team of safari experts are all African-born and raised. We’ve grown up on game reserves, worked as head rangers and lodge managers, and spend our own holidays on safari; we understand what goes into making every trip to Africa a once-in-a-lifetime experience.  

Book with us and we’ll be alongside you from our first chat, offering 24/7 assistance and local know-how from the right time zone, whenever you need it. Whether your dream is to see the Big 5, follow the Wildebeest Migration, spend time with endangered gorillas, or simply enjoy sundowner drinks on an endless savannah, we will help curate your perfect safari experience to immerse you in the magic of Africa.

As an African company, when you travel with us we ensure 100% of the money from your safari stays in Africa. Your travel helps to support local communities and conservation projects, making a difference long after you return home and continuing to protect these special places for future generations.

Go2Africa is a member of Nawiri Group, a B Corp Certified organization that brings together responsible travel companies, local communities, and expert partners to deliver long-term positive impact at scale across Africa. Nawiri Group’s focus is on developing and generating nature-positive income streams to the benefit of globally relevant natural ecosystems and their custodians. Find out more about Nawiri Group.

Whether you want inspiration, information or advice, you can count on us because we don’t just love Africa, we live here.

You’ll find real client reviews in our Traveller Reviews section, and a community of like-minded adventurers on Facebook, Twitter, Instagram, Pinterest and YouTube. You can also join a worldwide community of safari enthusiasts by subscribing to our weekly newsletter. If you’re interested in key trends within Africa’s safari industry, peruse our annual African safari report.


Go2Africa’s Company Values

Towards the end of 2019, we embarked on a journey to relook at Go2Africa’s core values. We felt this was a critical project because having clarity and consensus around our core values would support our vision, shape our culture and reflect the type of company we are.

Following a number of internal workshops and review sessions across the whole company we developed some themes which were then translated into six core values. Every action and decision from hiring to operations is now guided by one of more of these core values, which ultimately determine the way we treat each other, our clients, and our partners:

We Care

Without our people, we wouldn’t exist. Simply put: we have a genuine concern for our people, and their well-being. We value the close relationships with our partners to ensure the best experience for our travellers. When it comes to our travellers, every detail, even the very finest, matters. This motivates us to offer only the very best experience, one that they will forever hold in their memories, leaving an indelible mark for life.

Without our Go2Africans, partners and travellers we wouldn’t exist.


We Trust and are Trusted

Our reputation of 20+ years precedes us and we’re among the longest-standing TOs in the country. We place our trust in each other, our partners and our many industry accolades are testament to our delivery, knowledge, and client service. Our travellers trust us for it.


We Go Above and Beyond

We don’t settle, we go further, do better and strive more every day to give our travellers the very best experience.


We are Resilient

We weather any storm.

We are solid, can take the hard knocks, learn from them, and move on.


We Collaborate

We pride ourselves on our partnerships – be that with our travellers, partners or Go2Africans. Our approach is personal, and we take great care of each and every one of our relationships, to ensure we always deliver the highest quality result and share in our joint success.


We Conserve

We care deeply about Africa’s sustainability, and are invested in protecting communities, wildlife, fauna, and flora. We are deeply passionate about Africa. It’s more than a destination, it’s in our heart… it’s our home.


Why Travel With Go2Africa?

Based in Cape Town, our team of experts are all born and raised in Africa. When you travel with us you’re assured of the Big 5 Guarantee.

Over 25 Years’ Experience

Since 1998 we’ve tailored unforgettable African safari holidays for over 200 000 travellers, that leaves a lasting positive impact.

We Know Because We Go

We have first-hand knowledge of every destination, lodge and activity we recommend from our 1 000+ carefully selected safari partners.

We Are With You All The Way

We take care of every detail, offering 24/7 assistance and local know-how from the right time zone, until you return safely home.

You Are In Expert Hands

With the most awarded Top Travel Specialists in Africa by Conde Nast Traveler and led by one of Travel & Leisure’s A-list specialists, you are in expert hands.

Complete Financial Protection

Our clients are fully covered by our supplier default insurance, and our accreditation bond with the Southern Africa Tourism Services Association.


Years Curating Customised Safari Experiences


Client Reviews at 5 Stars on Feefo


Awards Won in the Last Year


Lodges and Camps Visited Each Year


Travellers Introduced to Africa

Interested to know more? Click the link to find out all about Go2Africa’s Big 5 Guarantee

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