Positive Impact

Sustainability

Leave a Legacy, Not a Footprint

Sustainability at Go2Africa

We send travellers into some of the world’s most pristine landscapes, where every decision must be rooted in minimising the environmental impact of their presence.

Go2Africa is a part of Nawiri Group, a Certified B Corp™, underlining our commitment to sustainability in how we design trips, choose

partners and advise travellers. We are committed to partnering with camps and lodges that share our values with the ambition that every safari we book delivers meaningful impact, both through our own programmes, but also by ensuring that the properties where our guests stay have clear plans to support wildlife, landscapes and local people, without compromising exceptional experiences and service.

We are guided by trusted global benchmarks including B Corp and Travelife and highlight both independently certified partners and those creating tangible impact on the ground.

We have taken on a an ‘ongoing audit’ to ensure the places we recommend meet clear, credible sustainability expectations and are ‘over / within a time frame committed to ensuring our entire supply chain is verified as sustainable. This includes ensuring the camps and lodges our guests stay in are operating responsibly, from tracking waste, water usage and emissions, to adopting renewable energy sources. And making a positive impact in the community

Why Sustainability Matters in Travel

Travel experiences take place within living landscapes and communities. Without careful management, tourism can place pressure on wildlife, water resources and local livelihoods. When done well, it can fund conservation, create meaningful employment and help protect ecosystems that might otherwise be lost.

This is why sustainability shapes where we send travellers and who we work with.

 

Why We Focus so Strongly on Our Partners

Go2Africa does not operate accommodation or transport directly so much of our environmental impact lies in who we choose to work with, and who we don’t.

Every lodge, camp and supplier we recommend becomes part of our responsibility. If their practices are unsustainable, that impact flows directly to the traveller experience and to the destinations we promote.

Across Africa, many of the properties we work with are doing meaningful and often exceptional work for people, wildlife, and places. We recognise and value these efforts sustainability looks different in every context, and progress is rarely linear.

That’s why we invest significant time and resources into:

  • Auditing suppliers against a clear sustainability baseline – guided by BCorp and Travelife, while no independent Africa supplier lists currently exists
  • Supporting partners as they improve practices over time
  • Highlighting certified and independently verified camps and lodges
  • Actively steering bookings towards higher-impact options until we can get to a 100% sustainable service base

 

What We Look For

Credit: CLAWS – Andy Maano

Our sustainability baseline is guided by internationally recognised tourism frameworks recognised by GSTC and approved by Travalyst and focuses on practical, measurable actions, including:

  • Responsible energy and water management
  • Waste reduction and plastic elimination
  • Fair employment practices and local hiring
  • Community engagement and local sourcing
  • Wildlife protection and land stewardship

 

What Guides Us

To evaluate sustainability claims responsibly, we rely on three complementary industry bodies, each playing a distinct role:

  • GSTC – Global Baseline Standards: Sets internationally recognised sustainability criteria and accredits the organisations that certify tourism businesses providing the global foundation for what sustainable tourism means.
  • TSCA – Strengthening Certification Practice: An emerging alliance of leading certification bodies working to harmonise standards and strengthen audit quality, helping certifications become more consistent.
  • Travalyst – Market Credibility Filter: Backed by major global travel platforms, Travalyst screens sustainability certifications for independence, audit rigour, and trustworthiness helping determine which certifications are credible enough to be shown to travellers.

Where possible, we highlight properties that hold third-party sustainability certifications recognised by Travalyst. While certification is not the only route to responsible travel, it remains one of the clearest ways to demonstrate progress which helps strengthen integrity across our supply chain, reduce the risk of greenwashing, and gives our travellers confidence that claims are grounded in evidence. These certifications include:

  • B Corp: Verifies company-wide social, environmental, and governance performance.
  • EarthCheck: Science-based environmental certification focused on measurable data (energy, water, waste, carbon).
  • Fairtrade Tourism: Ensures fair wages, decent working conditions, and direct community benefit.
  • The Long Run’s Global Ecosphere Retreat: A GSTC-recognised certification aligned with global sustainability frameworks, requiring members to meet 91 criteria across Conservation, Community, Culture and Commerce, verified through independent onsite audits, annual reporting and six-year recertification.
  • Travelife: Tourism-specific sustainability certification aligned with EU green-claims expectations.

We currently highlight a growing number of independently certified hotels, lodges, and camps across Africa that have undergone third-party audits against recognised sustainability standards, helping travellers identify options with verified environmental and social performance.

 

Supporting industry-wide change

Raising standards within tourism cannot happen in isolation. Real change only occurs when sustainability becomes a shared expectation. By embedding sustainability into our supplier selection, trip design and advisory role, we:

  • Help drive demand for better practices
  • Create demand for better practices
  • Reward suppliers who invest in sustainability
  • Encourage others to improve to remain competitive
  • Increase transparency across the tourism value chain

 

Looking Ahead

As global expectations around sustainability continue to evolve, including new regulatory requirements in key markets, Go2Africa is committed to staying ahead of the curve. We will continue refining our criteria, strengthening supplier engagement and making sustainability clearer and more meaningful for travellers.

B Corp

We are proud as part of Nawiri Group to be B Corp certified, an achievement awarded to businesses that have been verified to meet high standards of social and environmental performance, transparency, and accountability. We see B Corp as a baseline, rather than the goal, for sustainability. For us it’s a commitment of accountability to help us progress and improve our standards year on year.

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Sustainable Operations at Our Office

As part of the V&A Waterfront, our Cape Town office follows sustainable building and operational practices. We minimise electricity use through energy-efficient systems and implement smart waste management, including recycling and waste separation to reduce landfill waste. Our procurement prioritises local and ethical suppliers, ensuring responsible sourcing for office supplies and operations.

Sustainable Travel Supply Chain

We are dedicated to ensuring the camps and lodges we work with are sustainable and impactful. Our goal is for 100% of our booked properties to have sustainability plans that benefit both their ecosystems and communities. While no single industry-wide framework exists for African properties, we have developed our own baseline assessment based on GSTC criteria, aligned with B Corp and Travelife guidelines. This allows us to better understand each property’s footprint and offer truly responsible safaris.

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Travellers

We strive to build a global community of advocates who drive demand for responsible travel. As more travellers choose sustainable options, the industry shifts toward practices that benefit both people and ecosystems. To showcase our most impactful safaris, we've created our Highest Impact Safaris and Trips with a Purpose. These immersive experiences create lasting change, allowing travellers to be part of the solution while exploring Africa responsibly.

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